To chew or not to chew… that was the question

For years we’ve been taught to ditch the gum in social situations to ensure we make a good impression, one that is professional, polite and poised. But Beldent has shaken up that stigma and scientifically proven otherwise. We love their use of data-driven SMART Creative to promote their product. Watch how they debunk the myth that chewing gum gives a bad impression in a social experiment that went on to win 8 Lions at the Cannes:

Posted on June 26, 2014 .