5 Ads With Endings That Will Surprise You

Once in a while a commercial will come along that will start to lead you along a predictable path, only to throw you down the rabbit hole in the end. If done well, with clever execution and sound strategy to back it up, the results can be magical. This SMART approach to creative disrupts the user experience and often stays rooted in the viewers mind. Check out these 5 commercials that use this technique to great success:

Posted on August 15, 2014 .