How Big Brands Stay Relevant

Having a product that works double-duty is mutually beneficial to the user and the seller. Why? Because if a consumer can avoid having to buy multiple products, they will. A multi-use product can save space, reduce waste, and appeals to the budget-minded shopper. The more uses they find, the more they will purchase. And that increased usage translates into increased sales for brands.

As marketers, we are always looking for new ways to keep our clients’ products relevant to their target audience, so we love that other brands are re-purposing their products to keep the brand love alive.

 Here are 8 big brands whose products not only serve their original purpose, but make the consumer’s life easier by effectively solving other common household problems, too:

 Johnson’s Baby Powder:

 Obvious use: Keeping babies’ tushies dry

Other uses:

Bayer Aspirin:

 Obvious use: Delivering pain relief

Other uses:

 Dawn Dish Soap:

Obvious use: Cleaning dishes

Other uses:

 Vicks VapoRub:

 Obvious use: Acting decongestant for sickies

Other uses:

 Oral-B Dental Floss:

 Obvious use: Maintaining oral hygiene

Other uses:


 Obvious use: Keeping shoes fastened to your feet

Other uses:

 Arm & Hammer Baking Soda:

Obvious use: Cooking ingredient

Other uses:

  Heinz Vinegar:

Obvious use: Preserving foods (ex: pickling)

Other uses:

What famous brand have YOU recently found new uses for?

Posted on September 26, 2014 .