Having a product that works double-duty is mutually beneficial to the user and the seller. Why? Because if a consumer can avoid having to buy multiple products, they will. A multi-use product can save space, reduce waste, and appeals to the budget-minded shopper. The more uses they find, the more they will purchase. And that increased usage translates into increased sales for brands.
As marketers, we are always looking for new ways to keep our clients’ products relevant to their target audience, so we love that other brands are re-purposing their products to keep the brand love alive.
Here are 8 big brands whose products not only serve their original purpose, but make the consumer’s life easier by effectively solving other common household problems, too:
Johnson’s Baby Powder:
Obvious use: Keeping babies’ tushies dry
Obvious use: Delivering pain relief
Dawn Dish Soap:
Obvious use: Cleaning dishes
Obvious use: Acting decongestant for sickies
Oral-B Dental Floss:
Obvious use: Maintaining oral hygiene
Obvious use: Keeping shoes fastened to your feet
Arm & Hammer Baking Soda:
Obvious use: Cooking ingredient
Obvious use: Preserving foods (ex: pickling)
What famous brand have YOU recently found new uses for?