HAWK Marketing expands, acquires Halifax-based digital agency Modern Media

(Left to Right): Bill Whalen, CEO of Hawk Marketing, Jeff Gaudet, President of Hawk Marketing, David Spriet, President of Modern Media

(Left to Right): Bill Whalen, CEO of Hawk Marketing, Jeff Gaudet, President of Hawk Marketing, David Spriet, President of Modern Media

New Brunswick’s largest full-service communications agency, HAWK Marketing is expanding into Nova Scotia through the acquisition of Halifax-based digital agency Modern Media. Together HAWK Marketing and Modern Media will be one of the largest firms of its kind in Atlantic Canada with an impressive client roster comprised of National and regional accounts including Irving Tissue, Atlantic Lottery, NB Power, CTV, Discover Saint John, Eastlink and St. Thomas University, among others.

HAWK Marketing CEO and Owner, Bill Whalen was excited to complete the purchase as both he and his team focus on continued growth. “Modern Media has been a strategic partner of our agency since 2010, and continues to raise our game related to digital analytics and implementation. Their capabilities and expertise complements our team well, and we are thrilled to now offer our clients completely integrated services.“

Modern Media President, David Spriet will continue operations and is equally optimistic about the future for both agencies. “HAWK Marketing is an agency that’s been in the region for over 40 years. HAWK has a proven resilience in their ability to innovate and adapt within an industry, as other agencies in Atlantic Canada have struggled to do. They’ve built an exceptional leadership team, and their client roster speaks to their ability to consistently deliver results. We’re excited to be a part of their team, and look forward to now offering fully integrated marketing solutions to clients in the region.”

Modern Media’s former CEO and Founder, Jamie Davison will continue his active involvement as a technology innovator both within the start-up community of Atlantic Canada as well as other organizations. “As a founder, you hope to one day build a product or business others see value in. HAWK has been a great partner. Together we’ve delivered results I’m proud of, in addition to some extremely innovative programs for our clients. After ten years, I’m looking forward to the next challenge and know Modern Media is in good hands.”

Together, Modern Media and HAWK will have a team of 30 full-time employees and will have offices in both Moncton and Halifax.

“It’s an exciting time for our agency,” said HAWK President, Jeff Gaudet. “Modern Media has delivered exceptional results for our clients. The relationships they’ve established with global brands such as Salesforce Marketing Cloud, and Google truly are unique to our region. They have an extremely dynamic and talented team and as we push to deliver more data-driven results for our clients, Modern Media’s expertise across all digital disciplines is a huge game-changer for our agency.”

For more information please contact HAWK Marketing President, Jeff Gaudet at gaudet.jeff@hawk.ca or 506-875-0532. Modern Media President, David Spriet can also be reached at  dspriet@modernmedia.ca or 902-422-6905 ext. 224. 

Posted on October 3, 2016 .