The Broncos may have won the game, but ROYALE was a champion in the advertising field. According to a Bell Media study, ROYALE’s Tiger Towel “Food Truck” took the top spot for ads during Super Bowl 50.
And we have Ed & Roxy to thank for that!
Ed & Roxy are food truck owners who needed a strong paper towel that could hold up to the daily demands of their workplace. Food service can be extremely busy and messy; efficiency and speed are key. So, Ed & Roxy put ROYALE Tiger Towel paper towel to the test. From scrubbing baked-on cheese off a grill to washing a greasy pan underwater, they discovered just what Tiger Strong really means. At the end of a hectic day, they came out on top, thanks to a strong towel that pulled its weight and more.
That’s the creative story behind the spot that said to customers, “If this product can work in this environment, it can stand up to messes in your daily life.” Looks like they heard us loud and clear.
It’s so thrilling to see our spot breakthrough to an audience upward of 5 million, and for our client to come out on top at such a competitive time for advertising.
If you missed the spot during the Super Bowl, you can catch it here: